The Fastest Mike in the Midwest
I started life as a zygote and before long found myself a blastula. Over
the years I've gained and lost gills and a vestigial tail, discovered uses
for my opposable thumbs and forefingers, and married twice. I was the
youngest of four sons born to David A. and Geraldine G. Feldman (for the
record, the others-in descending order are Clayton, Howard and Arthur) all
of whom think they're funny and three of whom acquired professions
(medicine, law and medicine) to fall back on. We grew up in Milwaukee in
the days when nobody thought anything about it; by default I'm the only one
left in this neck of the woods. I keep meaning to get out.
When I graduated from the University of Wisconsin in 1970, two things
occurred to me: (1) my education was spotty due to the school being shut
down repeatedly for Vietnam and other protests and (2) I had majored in
English and (2a) there is no career called "English." Very few job
listings begin "English majors wanted." Panicked, I enrolled in Education
and within a year found myself in an internship (before that was a dirty
word) that no one else wanted (the previous intern had been sent packing
for wearing sandals to the welcome at the country club) in Kenosha, WI. In
Kenosha I made friends I've kept for life and shed my first wife who has
made friends she's kept for life.
Coming full circle to take a teaching job at Malcolm Shabazz Alternative
High School in Madison, I found myself with my annual Christmas depression
in 1977 and decided to volunteer my services at the local listener
sponsored radio station, WORT, where they put me to work delivering their
newsletter. Quitting before my first delivery, I nonetheless returned the
following year and finagled some fill-in work on air. Soon I had my very
own Friday night call in for the undateable, bedridden and geriatric called
"Thanks for Calling," wherein people called in seeking comfort and instead
found me. One thing led to another, and within a year I was doing a 6 to 9
AM show from a greasy spoon, Dolly's Fine Foods, which I called "The
Breakfast Special." I annoyed people while they ate (discovering some who
weren't supposed to be together at all) and played music in between. The
die was cast. Since this was easier, I quit my teaching job, and within
two years quit my radio job just so I could experience the total career reversal called "driving cab" (I had
the lowest revenue per mile of any driver since I didn't know the city and
hid from calls, but I made friends I've kept for life).
Having failed as a cabdriver, I was driven back to radio, this time at
Wisconsin Public Radio; Jack Mitchell, the Grand Kliegle, had been making
lazy circles in the air over me since my WORT demise, and offered me a
weekly hour on Saturdays, featuring live music, a live audience and talk.
Since it started at 12:05, I called it "High Noon," promoting myself as
"the fastest Mike in the Midwest." Jack canned that show after a year, and
I started another one from a bar, the much lamented (it burned down) Club
de Wash, slightly made over to look like a breakfast nook, for a show
called "A.M. Saturdays," which I did not name. Since drinks were served at
this show, we attracted large numbers of nurses coming off-shift who had to
have four bloody Mary's before they went back on. We also attracted Lyle
Anderson, a hanger-on who now screens phone calls on "Whad'ya Know," John
Thulin, our piano player and man-about-town, and my second wife, Consuela,
who at that time was a fan. It was John who said of the crowd at the club, "this is the only talk show
where people come to talk."
I was plucked from this show by Dan Fabian, program director of
Chicago's WGN (which I soon learned means "Who Goes Next?") who, slumming
in Madison one day, offered me a job doing late afternoon drive. It was
Dan who had the brilliant idea of teaming me with a former traffic copter
reporter who could easily be heard over the props, telling both of us it
was our show. Suffering a really good Christmas 1984 depression in Chicago
after being fired (don't ever try looking for a radio host job at the
unemployment office on Division Street) I was startled to find an offer
from Jack Mitchell attached to the rock which came through my Goethe St.
window. Sensing my desperation, he wanted me back. Wanting to redeem my
name (or, rather deem it) in Chicago, I didn't want to go, but thought I
had to at least meet with the guy. Making up an outrageous proposal that
no one could agree to (live weekly show, live band and audience, call-in,
designed for national release) I met with Jack halfway between Chicago and Madison, at the Time Museum in Rockford.
"Let's give it a try," he said. "Whad?" I said, later lengthening that to
"Whad'ya Know?" That was in 1985. This (as you may know) is 1998. This
is getting out of hand.